Bigdaddy Google update

Bigdaddy seems to have sorted some wheat from the chaff, reducing the value of reciprocal links and most particularly from unrelated sites. Matt Cutts’ post on the results thus far of the earthquake that was Big Daddy is good value for search engine optimisers.

Good quality, useful content that attracts inbound links naturally rules from now on it seems, though to get the ball rolling reciprocals are still necessary.